How to optimize Videos for YouTube Search: YouTube SEO

Did you really know that YouTube is the second biggest search engine platform after Google? As a Google product, YouTube has climbed to the top with over 5 billion videos being viewed every day and a staggering 60 hours of video getting uploaded every minute. Uploading and marketing your videos on YouTube can help give your content visibility in both YouTube and Google search.

A YouTube channel serves as a hub for all your companies video content, allowing you to present your product, service or mission to a platform that sees over 800 million unique users visit every month. Today we’ll explore four ways to optimize your YouTube channel to ensure your videos are being discovered, watched and shared by looking at examples from existing trend-setters. Continue reading