How to do Application Store Optimization (ASO)

With million mobile applications in the major applications stores, getting your application discovered is one of the biggest issues facing mobile application distributors today.  If you’re in the mobile app space, it’s important to understand the various methods for marketing your application. We’d get a kick out of the chance to impart to you one vital method that keeps on being ignored by most – application store optimization.

What is ASO?

ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.

 

Also, the ASO process requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours. When you learn more about which keywords are being used, you will have a better understanding of the language of your potential customers – a crucial piece of any marketing plan – and you can home in on your keyword choices.

 

What are the procedures of Application Store Optimization?

Let’s start by breaking down the various components that can affect your ASO:

Main Factors:

• Title – The tags (keywords) placed in the title should be the one with the heaviest search traffic. Give time researching which tags (keyword) that is, because changing your title often to include different tags (keywords) can be detrimental. As your app begins to rank higher and gain more reviews, news of your app will begin to spread by word of mouth.
• Tags (Keywords) – To improve your search rankings, you need to know which keywords are suitable and used most much by your target audience. It is helpful to monitor competitors in order to realize how you analyze week to week.

In addition to being the most important factors for App Store Optimization, the fact that the title and tags can be modified easily means that you can regularly optimize them.

Secondary Factors:

• Total # of Downloads – Your number of downloads are extremely important to ASO, but you don’t have complete control over them.
• Ratings and Reviews – Also important and difficult to control. However, there are ways to incentivize happy users to rate and review.

How to optimize any Application?

If you are looking for optimize your application in search engine and app stores, so you can to two methods.

Visuals: – Visuals are frequently neglected by developers but they have a huge sale potential. As a rule, the more competitive your niche is, the more important visuals are. Visuals include stuff such as logos, screenshots, trailers, etc. Technically they are not part of the ranking algorithm, but their role is very important ‐ they attract users’ attention and they do help for branding.

 

Off-site Factors:- Off-site factors are one more group of factors to consider. These can be tricky because they are somehow outside of your control. These factors include: number of downloads, as well as ratings and reviews. In order to increase the number of downloads, you can write good descriptions that make users go the extra mile and download to see your app for themselves. However, with the fierce competition at the Apple App Store, many good descriptions go unnoticed, so don’t expect miracles simply because your descriptions are perfect.

 

Your second option is paid promotion. You can use PPC, Facebook promotion, or traffic from other social networks/popular sites in order to bring users to your app and hope they download it. However, as you probably guess, getting a good number of downloads via paid promotion is everything but cheap.

 

The second off-site factors for good rankings at Apple App store are user ratings and reviews.