How to do Application Store Optimization (ASO)

With million mobile applications in the major applications stores, getting your application discovered is one of the biggest issues facing mobile application distributors today.  If you’re in the mobile app space, it’s important to understand the various methods for marketing your application. We’d get a kick out of the chance to impart to you one vital method that keeps on being ignored by most – application store optimization.

What is ASO?

ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store. Continue reading